// data.jsx — GalalsMarketing agency content

const SERVICES = [
  {
    num: "01",
    title: "Brand Strategy",
    titleIt: "& Positioning",
    desc: "Naming, narrative, voice, and the unfair advantage that makes a brand impossible to ignore. We start at the why.",
    tags: ["Naming", "Voice", "Architecture", "Workshops"],
  },
  {
    num: "02",
    title: "Identity",
    titleIt: "& Design",
    desc: "Logos, typography, color, and the thousand small decisions that add up to instantly recognizable. Designed to scale.",
    tags: ["Logo", "Typography", "Guidelines", "Packaging"],
  },
  {
    num: "03",
    title: "Digital",
    titleIt: "& Web",
    desc: "Sites that load fast, convert hard, and feel like the brand. From scrappy launch pages to flagship dot-coms.",
    tags: ["Websites", "E-com", "Microsites", "CMS"],
  },
  {
    num: "04",
    title: "Campaigns",
    titleIt: "& Content",
    desc: "Launches, drops, and ongoing content engines. Photography, film, social, and the playbook to keep it fed.",
    tags: ["Launch", "Social", "Film", "Photography"],
  },
];

const WORK = [
  {
    id: "fjord",
    badge: "New",
    badgeAccent: true,
    title: "Fjord",
    titleIt: "Cold Brew",
    tag: "Identity, Packaging",
    year: "2026",
    size: "wide",
    palette: ["#0E2A39", "#7BC9D8", "#F4F1EA", "#FF4A1C"],
    kind: "fjord",
  },
  {
    id: "northwild",
    title: "Northwild",
    titleIt: "Outerwear",
    tag: "Brand, Site, Campaign",
    year: "2025",
    size: "tall",
    palette: ["#1F1A14", "#C7B89A", "#3E2C1A"],
    kind: "northwild",
  },
  {
    id: "atlas",
    title: "Atlas",
    titleIt: "Coffee Co.",
    tag: "Identity, Packaging",
    year: "2025",
    size: "half",
    palette: ["#3D1F0B", "#E8D5B7", "#A1583B"],
    kind: "atlas",
  },
  {
    id: "halftone",
    title: "Halftone",
    titleIt: "Records",
    tag: "Identity, Web",
    year: "2025",
    size: "half",
    palette: ["#0E0E0E", "#FF4A1C", "#F4F1EA"],
    kind: "halftone",
  },
  {
    id: "verdant",
    title: "Verdant",
    titleIt: "Botanicals",
    tag: "Brand, Packaging",
    year: "2024",
    size: "half",
    palette: ["#1F3D2E", "#A8C4A0", "#F4F1EA"],
    kind: "verdant",
  },
  {
    id: "carryon",
    title: "Carry-On",
    titleIt: "Travel",
    tag: "Identity, E-com",
    year: "2024",
    size: "wide",
    palette: ["#E8DCC4", "#3D2817", "#FF4A1C"],
    kind: "carryon",
  },
];

const CLIENTS = [
  { name: "Frieze", style: "serif" },
  { name: "Aesop", style: "serif" },
  { name: "Mailchimp", style: "sans" },
  { name: "Patagonia", style: "sans" },
  { name: "Hims", style: "mono" },
  { name: "MUBI", style: "sans" },
  { name: "Glossier", style: "serif" },
  { name: "Linear", style: "mono" },
  { name: "Notion", style: "sans" },
  { name: "Stripe", style: "sans" },
  { name: "Olipop", style: "serif" },
  { name: "Arc", style: "mono" },
];

const PROCESS = [
  {
    num: "01",
    name: "Listen",
    nameIt: "& Look",
    body: "Two weeks in your world. Stakeholder interviews, audits, and the kind of competitive teardown most agencies skip.",
    bullets: ["Discovery", "Audit", "Audience", "Whitespace"],
  },
  {
    num: "02",
    name: "Strategy",
    nameIt: "& Story",
    body: "We come back with the sharp end of the wedge — positioning, narrative, and the territory we're going to own.",
    bullets: ["Positioning", "Narrative", "Voice", "Pillars"],
  },
  {
    num: "03",
    name: "Design",
    nameIt: "& Build",
    body: "Identity, system, site, packaging — whatever the work asks for. Made in-house, refined with you, shipped on time.",
    bullets: ["Identity", "System", "Site", "Asset kit"],
  },
  {
    num: "04",
    name: "Launch",
    nameIt: "& Beyond",
    body: "We don't disappear at handover. Day-1 launch support, three-month tune-up, and a content engine if you want one.",
    bullets: ["Launch plan", "PR", "Tune-up", "Retainer"],
  },
];

const TICKER = [
  "Brand Strategy",
  "Identity Systems",
  "Packaging",
  "Websites",
  "Launch Campaigns",
  "Editorial Direction",
  "Content Engines",
  "Photography",
];

const NOW_SERVING = [
  "Closed: Northwild SS26 launch",
  "Live: Fjord cold brew identity",
  "Booking: Q3 2026 brand projects",
  "Hiring: senior designer (NYC)",
];

const PRICING = [
  {
    id: "starter",
    name: "Starter",
    price: "499",
    priceId: "price_1TRhHQAwKK9lIMomi2NS0OzP",
    cadence: "/mo",
    tagline: "Foundations for brands getting serious about social.",
    badge: null,
    featured: false,
    platforms: ["Instagram", "Facebook"],
    posts: "12 posts / month",
    cadenceLine: "3 per week",
    features: [
      { label: "Static graphics + carousels", on: true },
      { label: "Basic captions + hashtags", on: true },
      { label: "Scheduling & publishing", on: true },
      { label: "Comment moderation", on: true },
      { label: "Monthly performance report", on: true },
      { label: "Stories", on: false },
      { label: "Strategy calls", on: false },
      { label: "Short-form video", on: false },
    ],
    cta: "Start with Starter",
  },
  {
    id: "growth",
    name: "Growth",
    price: "999",
    priceId: "price_1TRhHdAwKK9lIMomKDfcdpgC",
    cadence: "/mo",
    tagline: "For teams ready to compound — content, community, and a clear strategy.",
    badge: "Most popular",
    featured: true,
    platforms: ["Instagram", "Facebook", "TikTok"],
    posts: "20 posts / month",
    cadenceLine: "5 per week",
    features: [
      { label: "Graphics, carousels + Reels covers", on: true },
      { label: "Branded captions, CTAs + hashtag strategy", on: true },
      { label: "2 Stories / week", on: true },
      { label: "Full scheduling & publishing", on: true },
      { label: "Community management", on: true },
      { label: "Bi-weekly performance reports", on: true },
      { label: "1 strategy call / month", on: true },
      { label: "Short-form video", on: false },
    ],
    cta: "Choose Growth",
  },
  {
    id: "pro",
    name: "Pro",
    price: "1,999",
    priceId: "price_1TRhIDAwKK9lIMom2wrirhbT",
    cadence: "/mo",
    tagline: "The full engine — daily content, video, and a senior team in your corner.",
    badge: null,
    featured: false,
    platforms: ["Instagram", "Facebook", "TikTok", "LinkedIn"],
    posts: "30 posts / month",
    cadenceLine: "Daily, including weekends",
    features: [
      { label: "Graphics, carousels, Reels covers + short-form video", on: true },
      { label: "Premium captions, storytelling + full hashtag strategy", on: true },
      { label: "Daily Stories", on: true },
      { label: "4 short-form videos / month", on: true, accent: true },
      { label: "Full scheduling & publishing", on: true },
      { label: "Active community management", on: true },
      { label: "Weekly performance reports", on: true },
      { label: "2 strategy calls / month", on: true },
      { label: "Competitor analysis", on: true },
      { label: "Content calendar included", on: true },
    ],
    cta: "Go Pro",
  },
];

Object.assign(window, { SERVICES, WORK, CLIENTS, PROCESS, TICKER, NOW_SERVING, PRICING });